There Is An Elite Group Of Aesthetic Practices Who Never
Compete On Price, And Thrive In Any Economy.
...And Now, You Can Discover How to Join Them!
A FIRST-OF-ITS-KIND ONLINE TRAINING PROGRAM
UPSCALE PATIENT ATTRACTION™
An exacting, sequential method for attracting loyal patients
who gladly pay more, so you to become the premium provider in your market.
WITH SO MUCH TO OFFER YOUR PATIENTS,
YOU ARE EXHAUSTED BY PRICE SHOPPERS.
YOU ASPIRE TO BECOME AN ELITE AESTHETIC PRACTICE,
SO YOU CAN THRIVE IN ANY ECONOMY.
Becoming a premium provider isn't a matter of luck.
It's a matter of strategy. A strategy you can now discover for yourself.
FRUSTRATED? YOU ARE NOT ALONE.
If you're anything like most surgeons and injectors, you are...
Scrolling Instagram and Tiktok, attempting to emulate what you think seems to be working for other practices - yet never see results
Trying to increase your procedure fees (you know you and your providers are worth it) yet keep getting price questions and objections
Worrying about how economic uncertainty, inflation, and changing social algorithms will only make your frustrations worse
Trying to increase your procedure fees (you know you and your providers are worth it) yet keep getting price questions and objections
Worrying about how economic uncertainty, inflation, and changing social algorithms will only make your frustrations worse
You Deserve A Better Way. The Upscale Way
To Upscale Patient Attraction™...
Competing in the vicious cycle of price per area, syringe, unit and session.
Throwing offers and discounts at your audience week after week - yet never seeing traction.
Chasing social media algorithms and trends, only to attract poor-quality leads asking for your prices
From Mass Marketing...
Standing out in your market with distinct, premium procedures that make competition irrelevant
Knowing exactly what kind of offers to use, and when - along with which to avoid
Marketing intelligently and free from frustration, with brilliant campaigns to attract the affluent
MEET ADAM HAROUN, THE CREATOR OF UPSCALE PATIENT ATTRACTION™
- A global KOL for industry-leading companies including Merz Aesthetics, Prollenium, HydraFacial, Allergan and more
- An in-demand consultant sought out "by-referral-only" with roster of surgeon and injector clients across the USA, the UK, Canada and Europe
- An in-demand lecturer and invited faculty at conferences globally, including AMWC, the ASDS, and Global Aesthetics Conference
INTRODUCING
UPSCALE PATIENT ATTRACTION™
An exacting, sequential method for attracting loyal patients who gladly pay more, allowing you to become the
premium provider in your market - in any economy.
premium provider in your market - in any economy.
WITH UPSCALE PATIENT ATTRACTION™, YOU CAN:
MARKET MORE
EFFICIENTLY
EFFICIENTLY
STAND OUT AMONG FIRECE
COMPETITION
COMPETITION
DEFY INFLATION $ THE
ECONOMY
ECONOMY
A HANDS ON, IMMERSIVE PROGRAM
A PROVEN 10-WEEK METHOD
A two-week immersion phase, coupled with 8 weeks of live masterclassesLIVE ADVISORY & SUPPORT
Combining our group advisory forums with 1-1 support from Adam Haroun
PLUG & PLAY TEMPLATES
Directly from our repertoire of tried-and-true client campaigns that allure upscale patients.
A COMPREHENSIVE, PROVEN CURRICULUM
MODULE 1
THE SHIFT TO HIGH-TICKET OFFERINGS
THE SHIFT TO HIGH-TICKET OFFERINGS
We start the program strong by putting you on an accelerated path to charging more while delighting your patients.
- Inside the buyer psychology of selling luxury, and how it differs from selling to the masses
- Actionable strategies to take your practice upmarket without abandoning your current patients
- How to package and describe your procedures in an entirely new way to entice the upscale patient.
- How to rapidly position and credential yourself and your providers as the "go-to" aesthetic experts in your market
MODULE 2
THE SCIENCE OF PREMIUM PRICING
With an exquisite new suite of treatments and procedures, our second week is focused on maximizing your profit potential.
THE SCIENCE OF PREMIUM PRICING
With an exquisite new suite of treatments and procedures, our second week is focused on maximizing your profit potential.
- How to elegantly present prices to your patients; and which common and costly price mistakes to avoid
- The best ways to increase lifetime patient value while improving patient satisfaction
- How to develop and showcase your signature suite of high-ticket procedures
- Where and when to include and discuss price - and when to avoid it
MODULE 3
THE ART OF LUXE CONVERSATIONS
In week three, we master the nuances of selling luxury – no matter who your audience might be.
THE ART OF LUXE CONVERSATIONS
In week three, we master the nuances of selling luxury – no matter who your audience might be.
- The perfect ways to introduce high-ticket procedures
- Luxury copywriting and content creation secrets used by the world's most coveted brands
- How to discreetly and effective sell to the upscale patient - no pressure tactics or awkward discussions necessary
- Exquisite approaches to converting phone conversations and eloquently handling price inquiries - on the phone or online.
MODULE 4
THE POWER OF ELEVATED OFFERS
Week four gives you the ultimate unfair advantage – a clear path of the specific promotions, offers and campaigns that drive upscale patients to take action, and quickly
THE POWER OF ELEVATED OFFERS
Week four gives you the ultimate unfair advantage – a clear path of the specific promotions, offers and campaigns that drive upscale patients to take action, and quickly
- How to leverage "buying windows" across the year to drive patient traffic, without ever discounting
- The specific timelines and action plans to effectively promote different types of offers
- How to boost referrals and repeat bookings with the power of value-added offers
- Plug and play campaigns to create a 'patient influx' using time-tested offers for injectables, energy treatments and more
MODULE 5
THE BEAUTY OF EXCLUSIVE MEMBERSHIPS
This module alone is worth your investment, and will empower you to become the practice that your competitors envy.
THE BEAUTY OF EXCLUSIVE MEMBERSHIPS
This module alone is worth your investment, and will empower you to become the practice that your competitors envy.
- How and when to debut your membership, and how to determine the best price point for your membership tier(s)
- An inspiring array of membership models, and how to determine which is the best fit for your practice
- Ready-to-replicate promotional collateral, membership agreements and program benefits to make your program a success
MODULE 6
THE GENIUS OF UPSCALE SOCIAL MEDIA
Go beyond the before-and-after in week six. The way upscale patients browse and engage with social media is wildly different from the masses – and we’re going to show you how to master it.
THE GENIUS OF UPSCALE SOCIAL MEDIA
Go beyond the before-and-after in week six. The way upscale patients browse and engage with social media is wildly different from the masses – and we’re going to show you how to master it.
- What upscale patients love to see on social media - and what drives them away
- How to leverage the power of live content to rapidly convert and build relationships with followers
- The "foolproof ratio" of content to post to each week, and where - along with specific post examples to model
- How to skillfully handle DMs and messages asking about price
MODULE 7
THE ADVANTAGE OF ELEVATED WEBSITES & EMAIL
Step by step, we will transform your website and email marketing into your highest-ROI marketing tools
THE ADVANTAGE OF ELEVATED WEBSITES & EMAIL
Step by step, we will transform your website and email marketing into your highest-ROI marketing tools
- The ideal ways to structure your website and email content to keep patients captivated, and ready to book
- Specific strategies to stay "one step ahead" of competitors by leveraging the latest email marketing and website trends
- Plug-and-play templates for promotional emails, monthly newsletters, website pages and more
MODULE 8
THE EASE OF A STRATEGIC COMMUNICATIONS PLAN
We start the program strong by putting you on an accelerated path to charging more while delighting your patients.
THE EASE OF A STRATEGIC COMMUNICATIONS PLAN
We start the program strong by putting you on an accelerated path to charging more while delighting your patients.
- Inside the buyer psychology of selling luxury, and how it differs from selling to the masses
- Actionable strategies to take your practice upmarket without abandoning your current patients
- How to package and describe your procedures in an entirely new way to entice the upscale patient.
- How to rapidly position and credential yourself and your providers as the "go-to" aesthetic experts in your market
PLUS, YOU'LL ALSO ENJOY
A WORLD OF EXCLUSIVE SUPPORT AND BENEFITS
ADVISORY FORUMS
FACEBOOK GROUP
CANVA DESIGN FILES
Each module includes a live group advisory forum to get your burning questions answered, and learn from your peers successes and
Get ideas and inspiration from your peers as you
execute the Upscale Patient Attraction™ curriculum.
Perfect to share with your marketing team or easily adapt yourself, for elevated marketing materials every time.
LIMITED TIME, EXCLUSIVE INCENTIVES
TIME IS OF THE ESSENCE, WITH UNBELIEVABLE BENEFITS AVAILABLE
OUR FIRST 5 FULL-PAY MEMBERS (ALL TIERS)
Will receive a 2024 Campaign Plan developed by Adam personally, a value of $4500.00!OUR FIRST 3 VIP ACCESS MEMBERS
Will enjoy one full year of exclusive, weekly social media trend reports - not available to the general public!
FULL-PAY VIP ACCESS MEMBERS
Will receive a virtual 2024 Strategic Planning Intensive with Adam, valued at $8.500.
YOUR INVESTMENT OPTIONS
YOUR INVESTMENT
$4,950 USD
2-Week Self-Paced Immersion
$4,950 USD
2-Week Self-Paced Immersion
8 Weekly, Live Training Modules
4 Priority Pass Emails with Adam
2, 30-Minute 1-1 sessions with Adam
Plug & Play Template Library
Founding Member Lifetime Access
2, 30-Minute 1-1 sessions with Adam
Plug & Play Template Library
Founding Member Lifetime Access
YOUR INVESTMENT
$8,500 USD
All the benefits of our Fast Track tier, plus:
1 Pricing & Positioning Analysis with Adam
$8,500 USD
All the benefits of our Fast Track tier, plus:
1 Pricing & Positioning Analysis with Adam
2 Additional, 45-Minute Advisory Sessions with Adam
Bi-weekly Implementation sessions with your
Aesthetic Altitude Advisor
Aesthetic Altitude Advisor
PLUS: Half-Day Strategic Planning Intensive with
Adam Haroun (For Full-Pay)
PREFER AN INSTALLMENT PLAN?
Absolutely! Click Here For Our 3 x $2,200 Installment Plan for
Fast Track, or Click Here For Our 3x $3,000 USD Installment Plan for VIP Access
Absolutely! Click Here For Our 3 x $2,200 Installment Plan for
Fast Track, or Click Here For Our 3x $3,000 USD Installment Plan for VIP Access
01
02
03
ENROLL NOW
RECEIVE EMAIL
CONFIRMATION
YOUR CONCIERGE
WILL BE IN TOUCH
Enjoy the exceptional value of Fast Track, or the
incredible benefits of VIP Access.
incredible benefits of VIP Access.
We'll confirm your enrollment in your
preferred program tier.
No automated e-mails, only hands-on, white glove service with your program details from our Account Services Concierge within 24H of joining the program.
ENROLL NOW! OUR NEXT CYCLE
BEGINS IN JUNE 2024.
BEGINS IN JUNE 2024.
Upscale Patients Are Waiting. Are You Ready?
Why put off taking your business to the next level? You can buy the online program right now with all of the exclusive bonuses included.
The program comes with a 100% satisfaction guarantee.
TIME IS OF THE ESSENCE
OUR FIRST 5 FULL-PAY MEMBERS
Will receive a 2024 Campaign Plan developed by Adam personally, a value of $4,500.OUR FIRST 3 VIP ACCESS MEMBERS
Will enjoy one full year of exclusive, weekly social media trend reports - not available to the general public!FULL-PAY VIP ACCESS MEMBERS
Will receive a virtual 2024 Strategic Planning Intensive with Adam, valued at $8,500.A FULL OVERVIEW OF YOUR EXCLUSIVE BENEFITS
- 2 Week Self-Paced Immersion
- 8 Weeks of Live Advisory
- Weekly Group Advisory
- 2 x 30-Minute Sessions with Adam
- 4 x Priority Pass Emails with Adam
- Plug & Play Templates
- Members-only Slack Group Access
- Canva Templates
- Lifetime Access
- VIP Access Members enjoy extra access and benefits
WHAT OUR CLIENTS SAY
Adam brings a much needed concept to the aesthetic practitioner. [His approach is] very creative with ideas and concepts we would never have thought of. We needed to brand ourselves to rise above the current social media and [leverage] other marketing trends; to achieve the "Neiman Marcus” level we have been looking for. We’re up 48% this year – don’t need to say anything else.DR. JASON POZNER
Board-Certified Plastic Surgeon, Boca Raton, FL
IS UPSCALE PATIENT ATTRACTION™
RIGHT FOR YOUR PRACTICE?
This program is an exquisite fit for you if
- You are looking to position yourself a premium provider, taking bold steps to do so
- You are committed to results and rapidly applying what you learn in the curriculum
- You are willing to (strategically) increase your prices and be resolute in your value
This program isn't an ideal fit for you if
- You are looking for an overnight, quick-fix solution without elevating your strategy
- You don't have (or aren't willing) to set aside several hours per week to execute marketing
- You are looking to build a practice focused on low prices and massive patient volume
ADAM'S PROMISE TO YOU
With Upscale Patient Attraction™, we've left no stone unturned in helping you transform your practice into a luxury brand, so you can finally attract loyal patients who gladly pay more.
I'm so confident you'll love our program, that if for any reason you aren't delighted with the curriculum and value you receive, I will personally work with you to ensure you are. Along with arranging a 1-1 with me meeting to help you maximize your program results, we will gladly credit the full investment in this program towards any of our private client tiers
With Upscale Patient Attraction™, we've left no stone unturned in helping you transform your practice into a luxury brand, so you can finally attract loyal patients who gladly pay more.
I'm so confident you'll love our program, that if for any reason you aren't delighted with the curriculum and value you receive, I will personally work with you to ensure you are. Along with arranging a 1-1 with me meeting to help you maximize your program results, we will gladly credit the full investment in this program towards any of our private client tiers
YOUR QUESTIONS ANSWERED
Here are a few answers to our most common questions
When does the program START and FINISH?
Our live modules begin in June 2024 and conclude in early August 2024
Our live modules begin in June 2024 and conclude in early August 2024
Do I get lifetime access to the program material?
As a Founding Member of this cycle - you and your entire team enjoy lifetime access!
How is the program delivered?
Our weekly modules are delivered via Zoom, with recordings, templates and resources for each module available in your member portal. The recordings and materials for each module are also easily accessible via your member portal.
What if I am unhappy with the course?
We are confident you are going to love Upscale Patient Attraction™, which is precisely why we are delighted to offer our Satisfaction Guarantee
We are confident you are going to love Upscale Patient Attraction™, which is precisely why we are delighted to offer our Satisfaction Guarantee
What is the refund policy?
Although all sales are final, we offer an even more confident promise that you'll love Upscale Patient Attraction™ - our Satisfaction Promise. To learn more, see "Adam's Promise To You"!
What if I have more questions?
We would be delighted to assist! You can reach out to Sydney Barr , our Director of Education & Advisory via s.barr@brandingmd.co with any additional questions!
YOUR INVESTMENT
$4,950 USD
$4,950 USD
2-Week Self-Paced Immersion
8 Weekly, Live Training Modules
4 Priority Pass Emails with Adam
2, 30-Minute 1-1 sessions with Adam
Plug & Play Template Library
Founding Member Lifetime Access
2, 30-Minute 1-1 sessions with Adam
Plug & Play Template Library
Founding Member Lifetime Access
YOUR INVESTMENT
$8,500 USD
All the benefits of our Fast Track tier, plus:
1 Pricing & Positioning Analysis with Adam
$8,500 USD
All the benefits of our Fast Track tier, plus:
1 Pricing & Positioning Analysis with Adam
2 Additional, 45-Minute Advisory Sessions with Adam
Bi-weekly Implementation sessions with your
Aesthetic Altitude Advisor
Aesthetic Altitude Advisor
PLUS: Half-Day Virtual Strategic Planning Intensive with
Adam Haroun (For Full-Pay)
PREFER AN INSTALLMENT PLAN?
Absolutely! Click Here For Our 3 x $2,200 Installment Plan for
Fast Track, or Click Here For Our 3x $3,000 USD Installment Plan for VIP Access
Absolutely! Click Here For Our 3 x $2,200 Installment Plan for
Fast Track, or Click Here For Our 3x $3,000 USD Installment Plan for VIP Access
DO YOU HAVE ADDITIONAL QUESTIONS?
You can email us directly via s.barr@brandingmd.co to get in touch
and we’ll respond within 1 business day.
You can email us directly via s.barr@brandingmd.co to get in touch
and we’ll respond within 1 business day.